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Film Evaluation

Support learning and development of students. The contest nature of the experience is of secondary importance. Please evaluate each production for its own value (do not compare to other productions).

Ratings #

Select the rating number that indicates the degree of proficiency:

1Technical elements, if present, detract more than help with storytelling. Material has been directed in a way that fails to connect and/or communicate to viewers. Performance/effect is superficial, lacking depth.
2What you would expect to see at the middle of the production/development process, before it’s ready for viewing. The film’s intent may be mostly clear, but some elements are incoherent/lacking cohesion. Material has been directed in a way that does not fully draw viewers into the world of the film. Technical elements complement and support storytelling, but may not fully realized, or need polish.
3All technical, production, and post-production elements work in harmony to communicate a clear concept, and creative and purposeful choices that engage viewers in the film. Story/aesthetic is focused, energized, and authentic. Technical elements support and help tell the story.
4The work is sophisticated, innovative, and/or creative.

Category Standards #

Adjudicators use descriptors for each of the nine evaluation areas for each film category to guide their feedback.

Animation #

ACinematography: focus, composition, shot selection, framing, lighting
BEditing: transitions, pacing, sequence, special effects
CAudio: clear, mixed effectively, appropriate, sound effects
DGraphics: titles, captions, credits, etc.
EAnimation: fluid movement of stop-motion; nuances of rendering details
FAnimation: style is appropriate to story being told
GVoice: projection, enunciation, consistent dialect, etc. that is stylistically appropriate                             
HUses dynamic storytelling techniques to give insight to the human experience in the style of the selected genre (humorous, serious, science fiction/fantasy, etc.)
IDevelopment of story:  planning, cohesiveness, flow, coherence

Broadcast News #

ACinematography: focus, composition, shot selection, framing, lighting
BEditing: transitions, pacing, sequence, special effects
CAudio: clear, mixed effectively, appropriate, sound effects
DGraphics: titles, captions, credits, etc.
EMise-en-scene: news set, appropriate attire, demeanor
FNews material: timely, impartial, relevant, engaging
GContent: well-researched, compiled, and organized
HVoice:projection, enunciation, consistent dialect, etc. that is stylistically appropriate                             
IMovement: facial expression, gestures, etc.; demonstrate poise and communicate emphasis

Commercial/PSA #

ACinematography: focus, composition, shot selection, framing, lighting
BEditing: transitions, pacing, sequence, special effects
CAudio: clear, mixed effectively, appropriate, sound effects
DGraphics: titles, captions, credits, etc.
EMise-en-scene: setting, props, costuming, makeup, etc. is appropriate and complementary to the purpose of the advertisement
FPersuasive appeal: encourages viewer to act or get involved; thought-provoking
GBranding and emotional appeal: consumer or citizen connection; originality
HVoice: projection, enunciation, consistent dialect, etc. that is stylistically appropriate                             
IMovement: facial expression, gestures, etc.; demonstrate poise and communicate emphasis

Demonstration #

ACinematography: focus, composition, shot selection, framing, lighting
BEditing: transitions, pacing, sequence, special effects
CAudio: clear, mixed effectively, appropriate, sound effects
DGraphics: titles, captions, credits, etc.
EMise-en-scene: setting, props, costuming, makeup, etc. is appropriate and complementary
FProcess explained clearly, and is easy to follow
GAll elements involved in the process are clearly captured
HVoice: projection, enunciation, consistent dialect, etc. that is stylistically appropriate                             
IMovement: facial expression, gestures, etc.; demonstrate poise and communicate emphasis

Documentary #

ACinematography: focus, composition, shot selection, framing, lighting
BEditing: transitions, pacing, sequence, special effects
CAudio: clear, mixed effectively, appropriate, sound effects
DGraphics: titles, captions, credits, etc.
EMise-en-scene: setting, props, costuming, makeup, etc. is appropriate and complementary
FScriptwriting clearly told nonfiction story, drawing upon primary and secondary sources as needed for differing points of view
GStyle is appropriate for subject matter, demonstrating a creative and original approach
HVoice:projection, enunciation, consistent dialect, etc. that is stylistically appropriate (such as voiceovers)                            
IProfessional: overall production value polished, lending credibility to the instructive nature of the documentary

Experimental #

ACinematography: focus, composition, shot selection, framing, lighting
BEditing: transitions, pacing, sequence, special effects
CAudio: clear, mixed effectively, appropriate, sound effects
DGraphics: titles, captions, credits, etc.
EOriginality: value as a distinct work of art; avant garde; impressionistic
FSubject matter is thought-provoking and engaging
GInnovation: Challenges traditional filmmaking techniques; ambiguous
HSensory appeal engages with such tactics as visual impact (color, light, tone, etc.)                           
IMood and/or purpose is clearly communicated and fostered in viewers

Music Video #

ACinematography: focus, composition, shot selection, framing, lighting
BEditing: transitions, pacing, sequence, special effects
CAudio: clear, mixed effectively, appropriate, sound effects
DGraphics: titles, captions, credits, etc.
EComplementary: Action is set to music in a vivid manner in a style that enhances the musical selection.
FStyle is creative, engaging, and utilizes an original approach.
GEmotionality of the video is clear and compelling                        
HUses dynamic storytelling techniques to give insight to the human experience.
ISubject matter is thought-provoking, memorable, and engaging

Narrative #

ACinematography: focus, composition, shot selection, framing, lighting
BEditing: transitions, pacing, sequence, special effects
CAudio: clear, mixed effectively, appropriate, sound effects
DGraphics: titles, captions, credits, etc.
EMise-en-scene: setting, props, costuming, makeup, etc. is appropriate and complementary
FUses dynamic storytelling techniques to give insight to the human experience in the style of the selected genre (humorous, serious, science fiction/fantasy, etc.)
GDevelopment of story:  planning, cohesiveness, flow, coherence
HVoice:projection, enunciation, consistent dialect, etc. that is stylistically appropriate                             
IMovement: facial expression, gestures, etc.; demonstrate poise and communicate emphasis

Updated on 01/02/2024
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